11 Practical Tips That Franchise Management Software Can Help Provide to Generate Leads
Your franchise’s success depends on your ability to close more leads and sales, so you need a franchise management software that will help you do just that. Franchise lead management software is designed to make it easy to document all relevant lead information in order to build the best profiles possible. You can input data in multiple ways from any device, and we’ll track all correspondence along with important information like:
- company name
- phone number
Plus, the software makes it easy to keep track of key data points like
- investment capital
- net worth
- inquiry date
- local area
When you enter this information, franchise management software for lead generation sorts it automatically, allowing you to quickly and easily determine which characteristics are commonly observed among your buyers. This makes it easy for you to focus on those leads that are most likely to result in a sale, and helps you save time in your franchise marketing efforts.
You know how it is- you’re busy, you don’t have time to generate sales reports every day. But with this new system, you don’t have to worry. The sales pipeline reports are generated automatically and sent to your email on a regular basis, so you can stay on top of your key performance metrics and never miss a potential opportunity.
- Define buyer personas.
The development of franchisee buyer personas is crucial to the success of any franchise sales and marketing strategy. By clearly identifying the types of franchisees that thrive within your organization, you can tailor your approach to effectively reach qualified leads, optimizing your marketing investments. To assist you in this process, franchise management software helps you create individualized franchisee buyer personas that can be distributed to your sales and development teams. This valuable tool will help you gain deeper insight into your target prospects and enable you to develop focused marketing messaging that appeals specifically to the right leads.
- Gather all-inclusive profile of leads.
360-degree lead profiles offer a ton of information that can be useful for salespeople when trying to target and qualify leads. Some of the data that can be included in a 360-degree lead profile are contact information, lead ownership, sourcing, calendars, sales cycle progression, projected closing month, net worth, available capital, inquiry date, and more. Software for franchise managements ensures you’re having all of this data readily available in one place can make it easier for salespeople to identify and reach out to qualified leads with a single click.
- Make the most of your franchise website.
Ensure that your website is user-friendly and delivers an excellent user experience. It should facilitate prospects to find information quickly and easily, while the website’s tone and content should resonate with your target audience. You can leverage the buyer personas you have created to shape your site’s messaging and make your brand attractive to potential franchisees. Also, keep your website updated with accurate information about your franchise, including investment requirements, potential returns, and franchise options. All this can be achieved with the help of franchise management software. Incorporate a Frequently Asked Questions section to address any concerns and common queries about your brand. In addition, optimize your site for search engines by incorporating relevant keywords throughout your content, particularly in headline tags and URL pages, as well as meta description tags. This will enhance the visibility of your site and improve your chances of getting noticed.
- Keep an automated workflow tool ready.
This workflow tool of franchise lead management software allows you to keep track of your lead’s progress in real time, so you can see how they’re progressing through the sales cycle. You can also use it to see how new recruits are doing, and watch them move from new lead to prospect to franchise star. And when used with automatically archived lead correspondence, the workflow tool allows anyone authorized to pick up where you left off and continue nurturing the lead.
- Ensure prompt response to leads.
Make sure to properly follow up with leads in addition to having a great website and email campaign. Despite having excellent content and design, failing to respond to leads’ questions and concerns can render them useless. Respond as quickly as possible when a lead expresses interest in your product or service to show that you value their time and will likely treat them well as a future customer. In 2023, the most efficient way to respond to leads is through text-based follow-up programs that elicit prompt responses. Use franchise management software to automate tasks and save time and money. Stay up-to-date on leads and track conversations on social networks with the help of technology tools.
- Design custom email campaigns.
Automated email marketing campaigns can help keep leads engaged by sending custom messages at key points in the sales cycle. For example, you can set up a welcome email thanking the lead for their interest and assuring them that a franchisor will contact them soon. This way, your leads will always know what’s going on and feel reassured that someone is looking out for their best interests.
Email campaigns can be a great way to nurture leads and keep them moving through the sales cycle. Franchise lead generation software solution allows users to plan out multi-tiered email campaigns, so that informative emails are automatically sent as the lead progresses. Once the campaign is set up, you can start nurturing lead relationships automatically in the background, cutting away unwanted communications so you can put more focus on qualified, purposeful lead correspondence.
- Disseminate virtual brochures.
Virtual brochures created by software for managing franchises are a great way to inform new candidates about your opportunity. They offer powerful back-end analytics so you can see what your lead is interested in, how long they spend on different sections, and more. Plus, virtual brochures offer the added benefit of being able to track and monitor your lead’s engagement with the content.
- Get rid of unnecessary information.
Everyone hates getting spammed with low-priority calls, voicemails, and memos. Not only is it a huge time-waster, but it’s also a drain on company resources. A quality franchise management software for leads will automatically sort and prioritize correspondence, as well as handle those menial but time-consuming tasks like sending introductory emails. This way, you can focus on what’s important and avoid getting bogged down in the minutiae.
- Avoid communication delays.
Delays in communication can often result in potential sales being lost. This is because the lead is left waiting for too long. The franchise lead management software helps to prevent these delays by instantly notifying users of new leads and new correspondence. 360-degree lead profiles help you delegate conversion duties to other team members, so no lead is left waiting for a reply. By automatically documenting and consolidating conversation logs, SMS correspondences, and emails, a franchise management system lets team members pick up so that no lead will be left waiting for a reply while you tend to other matters.
- Eliminate communication barriers.
The biggest barrier to communication is often a lack of accessibility. On average, employees spend more than a couple of hours per week attempting to address issues of communication inaccessibility. Whether hot leads or franchise colleagues prefer to communicate through phone calls, text messages, or emails, franchise management software helps to eliminate these barriers by bringing all communication channels into one easy to use program. Franchise lead management software makes it easy to reach anyone on any device from the same dashboard messaging tool. You can also document all correspondence while you’re at it. This means that you can quickly and easily communicate with anyone in your organization without any barriers.
- Adopt a tag team approach.
The lead management software allows you to do effective tagging of teams to provide ideal points of contact to potential buyers. At any point in time, you might need to keep aside your mobile device in the midst of any interaction with leads or vendors, colleagues can pick up where you left off – even though they may not have spoken with lead before.
Franchise management software for lead management is a powerful tool that can help sales reps close more leads and convert them into customers. The software provides 360-degree profiles of leads, complete with contact information, company details, investment information, and more. Plus, you can keep records of all correspondence so that authorized team members can be quickly updated on the status of each lead. With franchise lead generation software, you can achieve lead conversion rates beyond what was once possible for a single representative. With tag-team functionality, you can give each potential buyer extra attention, care, and prompt service.